First Impressions Matter Pt.1


When you are first introduced to someone, that initial impression of them is what you take away from the meeting. They could be the nicest person in the world, but if you first meet them when they were in a bad mood, then your impression of them will be tainted. The next time you have a opportunity to meet this person, you will think back on that first meeting and decided that its something you may want to avoid.

Same goes when you introduce someone into your workplace or home – If they walk into a dirty living room or foyer, they will make a mental assumption of you and your the way you carry on the business, and sometimes this can largely affect the way they interact with you and the services you are about to offer them.

When a potential client first walks into your office and sees a nice presented room with shiny clean floors, they will feel welcomed and it will show that you as a business take pride in your appearance. This pride in appearance can translate into the customers perception of what kind of service you offer.

Essentially, the effort you place into the customers first meeting can represent in their minds the effort you put into your services or products.



A clean and shiny environment can make that room feel inviting, and offer customers a welcomed feeling when they enter – and that is your goal; to keep the customer there long enough for you to provide them with the service and value they were searching for when they decided to come to you.

The Customers experience will have the added benefit of making them feel comfortable to return to your business next time they require your service.


One of the first thing you notice when you approach a building apart from the main entrance is the floor. It is one of the largest areas of the room that you are approaching so its what stands out at first glance. Since the floor is constantly beneath your feet, it is necessary for it to feel welcoming to a customer, to continue the customer putting one foot in front of the other towards the entrance.

This is the pinicle moment of making the room feel inviting as the floor opens up to the walls and furniture of the room and brings your eyes to the rest of the environment around it.


Over time, floors start to show their age and get damaged and dirty from regular foot traffic, and that generally results in a poor looking floor that can’t be clean by basic maintenance cleaning.

Regular maintenance isn’t the final solution, it is a preventative measure that will prolong the life of the floor and need for major services, but after a while even a thorough clean wont be able to bring back that shine you had from the beginning.

You may not know it, but most floors can be brought back to life with specialized floor cleaning. These services are generally required once ever year or two but are often missed as people don’t realize their importance.

There are two main options when it comes to refurbishing a tired looking floor and bring it back up to a presentable and inviting.

  1. Periodical Scrubbing
  2. Strip and Seal

If the floor has been well maintained then you have the option for a Periodical Scrub to bring back the floors back to its former glory.

Depending on the surface, there will be different methods when performing a Periodical Scrub.

  • Tile, Terrazzo, Marble – When working with hard un-sealed floor surfaces, a brush scrub with a penetrating cleaning solution will get into the pores of the material and remove any dirt and grime that will hard to get with just a mop due to the floors porous properties. This will leave you with a clean slate to work with and continue the everyday maintenance of your floors.
  • Vinyl Flooring-A vinyl floor that has been maintained properly will return you the best value when it comes to Periodical scrubbing. When you seal a floor, you add a protective coat of finish on top of the sealer. This finish coat increases the toughness of a sealed floor and will keep it lasting for longer then just a bare unprotected floor. The benefit of maintaining a floor of this type is that a pad scrub will remove the top worn layers of finish until it gets to the clean pristine sealer layer. When this procedure is done you simply re-apply the top sealer coats and your floor is a shiny and protected like a newly sealed floor. The cost of this is significantly less then having to do a refurbishing service on it so its in your best interest to keep on top of a regular cleaning schedule.

When a floor is severely damaged from poor or no maintenance then the only option is to do a full refurbishing service on it. This involves removing all of the old protective layers to a bare clean surface, neutralizing the floor and re-applying the sealer and finish.

The Strip

The process invoices removing the old layers of sealer that may be left on the floor, bringing it back to a bare surface. It is important to do this right, getting into all the corners and under the furniture as the new sealer wont stick well if the floor has patches of old sealer left on it.

The Base-coat

Once the floor is spotless then its is neutralized with a solution and buffed with a orbital buffing machine. This guarantees to remove any residue from the stripping process and smooths out the floor and leaves a shine for the base-coat to seal in when applied.

The base-coat Sealer is then applied to the floor evenly and left to dry. The purpose of the base-coat is that not only does it seal the floor to protect it from damage, but it also acts to fill in any of the small imperfections and holes that you might not be able to see. This will leave the floor smooth which will make mopping and general maintenance a lot easier.

The Finish

The finish is applied on 3 – 4 layers and provides a protection layer on top of the base-coat. This is the layer that takes the wear and tear of everyday traffic and can be stripped back in the future for a partial clean as I mentioned earlier in this┬ápost. This is why it is important to do a thorough job when Sealing a floor. Not only will it make your floor look amazing, but it will save you money in the future when cleaning.

This strip and seal process is required about once or twice a year but is a essential part of keeping your floors looking their best.



Sometimes its the little things we miss that matter the most, and even though it doesn’t seem like much, your business will stand out and your customers will notice the change, creating you a closer connection to your clients.

We have had countless amount of reports from our clients about how their customers notice and compliment their new floors, and how much more pleasant the experience that they have.

This goes for employees as well, not only are they happy to have a enjoyable environment to work on, but their end of day cleanup is more efficient as dirt simply mops off with ease on the nice smooth surface.

The investment on refurbishing a floor doesn’t just stop at its appearance and you will get back your return on investment in no time.