First Impressions Matter Pt.1

 

When you are first introduced to someone, that initial impression of them is what you take away from the meeting. They could be the nicest person in the world, but if you first meet them when they were in a bad mood, then your impression of them will be tainted. The next time you have a opportunity to meet this person, you will think back on that first meeting and decided that its something you may want to avoid.

Same goes when you introduce someone into your workplace or home – If they walk into a dirty living room or foyer, they will make a mental assumption of you and your the way you carry on the business, and sometimes this can largely affect the way they interact with you and the services you are about to offer them.

When a potential client first walks into your office and sees a nice presented room with shiny clean floors, they will feel welcomed and it will show that you as a business take pride in your appearance. This pride in appearance can translate into the customers perception of what kind of service you offer.

Essentially, the effort you place into the customers first meeting can represent in their minds the effort you put into your services or products.

 

MAKE YOUR CUSTOMERS FEEL WELCOMED.

A clean and shiny environment can make that room feel inviting, and offer customers a welcomed feeling when they enter – and that is your goal; to keep the customer there long enough for you to provide them with the service and value they were searching for when they decided to come to you.

The Customers experience will have the added benefit of making them feel comfortable to return to your business next time they require your service.

FLOORS THAT CATCH THE EYE.

One of the first thing you notice when you approach a building apart from the main entrance is the floor. It is one of the largest areas of the room that you are approaching so its what stands out at first glance. Since the floor is constantly beneath your feet, it is necessary for it to feel welcoming to a customer, to continue the customer putting one foot in front of the other towards the entrance.

This is the pinicle moment of making the room feel inviting as the floor opens up to the walls and furniture of the room and brings your eyes to the rest of the environment around it.

MAKE YOUR FLOORS STAND OUT.

Over time, floors start to show their age and get damaged and dirty from regular foot traffic, and that generally results in a poor looking floor that can’t be clean by basic maintenance cleaning.

Regular maintenance isn’t the final solution, it is a preventative measure that will prolong the life of the floor and need for major services, but after a while even a thorough clean wont be able to bring back that shine you had from the beginning.

You may not know it, but most floors can be brought back to life with specialized floor cleaning. These services are generally required once ever year or two but are often missed as people don’t realize their importance.

There are two main options when it comes to refurbishing a tired looking floor and bring it back up to a presentable and inviting.

  1. Periodical Scrubbing
  2. Strip and Seal
1. PERIODICAL SCRUBBING

If the floor has been well maintained then you have the option for a Periodical Scrub to bring back the floors back to its former glory.

Depending on the surface, there will be different methods when performing a Periodical Scrub.

  • Tile, Terrazzo, Marble – When working with hard un-sealed floor surfaces, a brush scrub with a penetrating cleaning solution will get into the pores of the material and remove any dirt and grime that will hard to get with just a mop due to the floors porous properties. This will leave you with a clean slate to work with and continue the everyday maintenance of your floors.
  • Vinyl Flooring-A vinyl floor that has been maintained properly will return you the best value when it comes to Periodical scrubbing. When you seal a floor, you add a protective coat of finish on top of the sealer. This finish coat increases the toughness of a sealed floor and will keep it lasting for longer then just a bare unprotected floor. The benefit of maintaining a floor of this type is that a pad scrub will remove the top worn layers of finish until it gets to the clean pristine sealer layer. When this procedure is done you simply re-apply the top sealer coats and your floor is a shiny and protected like a newly sealed floor. The cost of this is significantly less then having to do a refurbishing service on it so its in your best interest to keep on top of a regular cleaning schedule.
2. STRIP & SEAL

When a floor is severely damaged from poor or no maintenance then the only option is to do a full refurbishing service on it. This involves removing all of the old protective layers to a bare clean surface, neutralizing the floor and re-applying the sealer and finish.

The Strip

The process invoices removing the old layers of sealer that may be left on the floor, bringing it back to a bare surface. It is important to do this right, getting into all the corners and under the furniture as the new sealer wont stick well if the floor has patches of old sealer left on it.

The Base-coat

Once the floor is spotless then its is neutralized with a solution and buffed with a orbital buffing machine. This guarantees to remove any residue from the stripping process and smooths out the floor and leaves a shine for the base-coat to seal in when applied.

The base-coat Sealer is then applied to the floor evenly and left to dry. The purpose of the base-coat is that not only does it seal the floor to protect it from damage, but it also acts to fill in any of the small imperfections and holes that you might not be able to see. This will leave the floor smooth which will make mopping and general maintenance a lot easier.

The Finish

The finish is applied on 3 – 4 layers and provides a protection layer on top of the base-coat. This is the layer that takes the wear and tear of everyday traffic and can be stripped back in the future for a partial clean as I mentioned earlier in this post. This is why it is important to do a thorough job when Sealing a floor. Not only will it make your floor look amazing, but it will save you money in the future when cleaning.

This strip and seal process is required about once or twice a year but is a essential part of keeping your floors looking their best.

 

RESULTS THAT MATTER

Sometimes its the little things we miss that matter the most, and even though it doesn’t seem like much, your business will stand out and your customers will notice the change, creating you a closer connection to your clients.

We have had countless amount of reports from our clients about how their customers notice and compliment their new floors, and how much more pleasant the experience that they have.

This goes for employees as well, not only are they happy to have a enjoyable environment to work on, but their end of day cleanup is more efficient as dirt simply mops off with ease on the nice smooth surface.

The investment on refurbishing a floor doesn’t just stop at its appearance and you will get back your return on investment in no time.

First Impressions Matter Pt.2

 You have a beautifully restored floor, what now? You have invested a lot of time and money getting your floor to shine and be the focal point of your business, the last thing you want to do is diminish the value of your return by not taking steps to protecting and maintaining the longevity of the floors life.

It is time to condition your mindset into seeing that your floor isn’t just as a subset of your buildings facade, but as an asset that provides real value.
Therefore, as an asset you want to make sure that you get the most out of your investment and reduce future costs that may arise from neglect and carelessness.

The perceived value in maintaining your investment can often be seen as a diminishing return when compared to the costs associated with simply Requesting the floor to be redone once a year but when you step back and analyze the situation you soon realize that this isn’t the case.

When it comes to the financial offset there are a few things to take into consideration;

  • Floors surfaces can loose their shine dramatically especially in high traffic areas so it is generally recommended to reapply floor coatings yearly to maintain the quality of the shine and life of your floors.
  • Floor refurbishment generally takes a day  to complete depending on the floor type and what level of refurbishing is being performed. This in some cases can lead revenue loss for clients who rely on customers coming into their stores to conduct business.
  • Neglect in maintaining a floor will eventually over the years lead to damage that is non repairable requiring the floor needed to be completely replaced. This can be very expensive and time consuming which beckons the same problem as the previous point with revune loss as complete floor replacement can take several days.

When it comes to protecting your floor there are many options depending on the type of flooring you may have. Below I have outlined a few options that cover most type of flooring materials.

BASIC MAINTENANCE.

The most basic being everyday cleaning with adequate cleaning solutions. It is important to ensure that dirt, grime and spills are mopped off as these can slowly scratch or eat away at the protective layer on your floor.  We recommend doing this everyday to best results and life of your floors.

On more extreme situations and heavy foot traffic locations we recommend having a professional cleaning company to come in for the daily clean. This will ensure a quality job on your floors and a trust worthy company will go the extra mile to fix any small issues that be present or notify you of these issues for future consideration to prevent the issue compounding in the future, saving you  time, money and hassle.

The added benefit of having a profession clean done is the option to have the floors buffed, which not only works to smooth out the top coat and extend its life, but also brings a welcoming shine to your floors.

WEEKLY or MONTHLY MAINTENANCE.

Although we recommend a daily clean for maximum care, we understand that this can be inconvenient and a expense that is not planned, but we wouldn’t recommend going any longer then a month between a professional clean.

INTERMEDIATE “REFRESH” SERVICE ( for vinyl floors)

One of the key benefits of consistently providing a daily, weekly or monthly floor service is that the option of a partial restore, which takes less time and money.

A partial restore involves cutting back the first few layers back to the base Coat then re-applying the finish.  This is possible due to the regular maintenance preventing or minimizing damage to the base coat, and ensuring a healthy base to accept the fresh top coat.

Proper care and maintenance on your floors is like investing back into your business, it’s a small price to pay for long lasting value and returns.

WHAT YOU NEED TO KNOW TO MAKE YOUR FLOORS SHINE

It can be quite daunting when you start to think “How do I get these floors to shine?“, So below I have made a list of the 4 main options you have when it comes to maintaining a presentable and inviting floor.

  • Everyday mopping and maintenance
  • Periodical scrubbing
  • Refurbishing via Strip and Seal treatment
  • The band-aid effect

EVERYDAY MOPPING AND MAINTENANCE.

A well maintained floor is essential to keep your floor looking clean and also prolonging the life of the floor surface. Improper care can lead to wear of the surface, permanent stains and damage to the floor.

To avoid scratching the floor it is recommended to first sweep or vacumn the floor to remove any dirt and abrasive debris that might be present, this will prepare the surface for the next stage in your maintenance : the mopping.

It is important that you invest in a quality mop and bucket and adequate cleaning solution. A quality cleaning solution will not only bring a shine to your floor but it will also leave a protective barrier on your floor that will protect it from everyday wear and tear.

Take your time when mopping. Don’t try to rush the job as this can result in missed spots and uneven wear and on your floor. Take care in making sure all the edges around walls, desks and small nooks and crannies are mopped properly – these parts are easily missed and can draw a persons eye to them when the rest of the floor is clean. Remember its all about presentation and the detail.

Note: If your work space is prone to heavy traffic, then it is a good idea to increase the frequency of the floor cleaning. If you have to, mop two or three times a day to ensure your floor remains protected.

PERIODICAL SCRUBBING.

Your floor is looking worst for wear but you have been keeping up with the regular maintenance, what now?

Regular maintenance isn’t the final solution, it is a preventative measure that will prolong the life of the floor and need for major services, but after a while even a thorough clean wont be able to bring back that shine you had from the beginning. If the floor has been well maintained then you have the option for a Periodical Scrub to bring back the floors back to its former glory.

Depending on the surface, there will be different methods when performing a Periodical Scrub.

  • Tile, Terrazzo, Marble – When working with hard un-sealed floor surfaces, a brush scrub with a penetrating cleaning solution will get into the pores of the material and remove any dirt and grime that will hard to get with just a mop due to the floors pourus properties. This will leave you with a clean slate to work with while you continue with the everyday maintenance of your floors.
  • Vinyl Flooring-
    A vinyl floor that has been maintained properly will return you the best value when it comes to Periodical scrubbing. When you seal a floor, you add a protective coat of finish on top of the sealer. This finish coat increases the toughness of a sealed floor and will keep it lasting for longer then just a bare unprotected floor. The benefit of maintaining a floor of this type is that a pad scrub will remove the top worn layers of finish until it gets to the clean pristine sealer layer. When this procedure is done you simply re-apply the top sealer coats and your floor is a shiny and protected like a newly sealed floor. The cost of this is significantly less then having to do a refurbishing service on it so its in your best interest to keep on top of a regular cleaning scheduled.

REFURBISHING (Strip and Seal – Vinyl )

When a floor is severely damaged from poor or no maintenance then the only option is to do a full refurbishing service on it. This involves removing all of the sealer and finish levels until its back to a bare clean surface, neutralizing the floor and re-applying the sealer and finish. This is a long, expensive and time consuming process but in the end it will leave your floor looking shiny, clean and protected for a long time if maintained well.

This process is required about once every year but is a essential part of keeping your floors looking amazing.

THE BAND-AID EFFECT.

The last option is only temporary and should be only used if the above options are not currently viable for you. If the floor is damaged in areas and you cannot get it fixed for whatever reason, then your only option is to conceal the damage from your customers. Place a rug or map over the damage spots, or re-arrange the furniture in clever ways to make the damage less visible to clients walking through the door.